Digital Marketing Definition & Examples

Technological advances have resulted in considerable attrition of the customer-base of traditional marketing agencies and departments. People have moved on to tablets, phones, and computers, which are the areas where digital marketers have gained the most ground. This highly interactive program will teach you a proven framework for designing, implementing, and managing a successful digital marketing strategy. Learn the proven frameworks and foundational tools you need to design, implement, and manage a successful digital marketing strategy. After our initial assessment and planning phases, we provide you with a custom digital marketing plan to reach your business goals, and then we build your foundation.

Most digital marketers use it for advertising special deals, highlighting content, or promoting an event. It offers opportunities to reach users who may not be on many of the more popular platforms, like social media. Use platforms like Facebook or Twitter to market your business through digital means. Unfortunately, organically marketing your business on social media takes more time and effort than paid advertising. Still, it can be very effective when you’re operating on a tighter budget. Social media marketing is one of the best digital marketing strategies you can use, even if you don’t pay for it.

This marked the beginning of the transition to the digital era of marketing. Because of this gradual shift, the year 1994 saw new technologies enter the digital marketplace. Share ideas and challenges with a dynamic peer group of global digital marketers and enjoy multiple networking opportunities. Learn to develop an approach to digital marketing that breaks up groupthink and aligns departments around a common vision. Apply concepts learned in class in a final team project and create your own digital strategy when you return to work. Receive actionable insights through a mix of lecture, video, case studies, articles, interactive exercises, and team activities.

Common Problems That Digital Marketing Can Solve

You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results. Many companies don't get to have one-on-one conversations with their customers, and surveys don't always get complete results. If you're the affiliate, you get a commission every time someone purchases the item that you promote. If you're the merchant, you pay the affiliate for every sale they help you make. Each PPC campaign has 1 or more target actions that viewers are meant to complete after clicking an ad.

67% of Twitter users are far more likely to buy from brands that they follow on Twitter. The top three social networking sites used by marketers are LinkedIn, Twitter, and Facebook. We tackle digital marketing through a universal strategy focused on impact.

In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn't as effective as it used to be. Home service companies like mom-and-pop shops and larger entities like internationally-recognized universities.

These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog. Best of all, digital marketing helps you market to sub-groups within your larger target audience. If you sell multiple products or services to different buyer personas, this is especially helpful. Most have very specific, niche audiences that can be hard to target using social media. However, if you sell $150,000 drill bits and someone searches for a “diamond-tipped oil drilling bit manufacturer,” you want to be the first result they see.

Of course, it's important to note, your target audience might vary depending on the channel or goal you have for a specific product or campaign. Digital outbound tactics aim to put a marketing message in front of as many people as possible in the online space — regardless of whether it's relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren't necessarily ready to receive it.

Grow Your Client Base With Data

Partnering with a popular content creator or taking part in a trend that’s currently resonating with a wide audience is a strategy of viral marketing. The purpose is to create something shareworthy in the hopes that it will organically spread across a social media channel. As digital marketing makes it simpler to measure your marketing efforts, this makes improving your conversion rate simpler as well. Being able to measure the effectiveness of each tactic helps you develop better strategies.

Digital Marketing

Let Blue Corona’s digital marketing team help you develop an online marketing strategy to drive more qualified visitors to your site and convert those visitors into leads and sales. Our internet marketing company takes a 360-degree approach to online marketing. We review your current marketing strategies and digital presence, set key performance indicators , identify your brand personality and integrate your customer experience in all levels of your strategy-building. In doing so, we create a structured marketing framework that optimizes all your digital touchpoints.

In general, it should first and foremost provide value to the consumer, not just advertise the brand or try to make a sale. Content marketing is about building a sustainable, trusting relationship with your customers that can potentially lead to many sales over time, not just making a single transaction. In addition, it's becoming more difficult to capture receivers' attention, because receivers are increasingly inundated with competing ads. Digital marketers also find it challenging to analyze the vast troves of data they capture and then exploit this information in new marketing efforts. A website is the centerpiece of all digital marketing activities.

What Is Digital Marketing?

Whether you want to spend $500 or $2000, you set the amount that works for your company. Then start reading about the six undeniable advantages of digital marketing for your business. For these reasons and more, more than60 percent of marketers have moved their focus from traditional to digital marketing.

Move more page visitors to the bottom of the sales funnel and increase your conversion rate with Thrive’s CRO services. Thrive builds custom, mobile-ready and search engine optimized websites that help you meet your business objectives and support your digital marketing campaigns. We create a visual hierarchy to highlight your important site elements and encourage page visitors to take your desired action. Our web design experts utilize clear calls-to-action , avoid carousels and rotating sliders, simplify form fields and create content for your persona.

You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data. Ideally, a mobile user’s experience should be designed to allow users to easily access as many of the features on a desktop site as possible. A small business has much smaller and simpler needs than the other two, so it will probably choose a starter package. The mid-market will probably want a professional package, and the enterprise will likely need an enterprise package. Clicks and conversions are great, but your company doesn’t make money from clicks or conversions. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.